The “Friend” Discount
Most working professionals do some type of networking as a form of “word of mouth” advertising for their respective businesses. If you have a strong enough relationship with someone they may even give you a discount. Of course whenever we feel that we got a great deal for our money, we stick our chests out, and run out to tell people how well we can negotiate a deal. There are many cases however, where you are doing work with someone you would consider a friend, or someone with whom you feel you have a very strong relationship with, and it doesn’t always end well. I have heard from several professionals who I know personally that they have felt taken advantage of many times when working with “friends”. This is because the “friend” is trying to get as much work out of them as possible without offering the appropriate amount of funds for their time.
There are many people who have been through this with someone they were close to and as a result they have decided not to work with anyone they know personally. I feel this is a tragic situation because if you can’t do work for your friends then who can you do work for? I have worked for, and still work with many friends, and even use many friends for THEIR services. There are a few secrets to the success in my professional relationships with these individuals that I am so close to.
First off, I draw clear boundaries. We are friends, but business is business. Therefor my time is valuable and my services are as well. I may offer a “friend discount” to certain people who are really close to me, but once I have made my offer, it is my final offer. I don’t haggle my prices, especially with friends because they, of all people should know that I am worth it. To negotiate your price is to negotiate your own professional value. What do you think of that?
That being said, if someone is calling me just to get advice as you would any other friend, I don’t try to bill them, but if my friend has an issue that truly needs my services, then game on. I NEVER work for free, and neither should you. Remember, your time is worth something and if you are doing work for your friend, THAT is time that you can’t be working with someone else. Therefor you are loosing money if you don’t charge them. I have 2 prices. The price I charge my clients, and a price I charge good friends. I would charge an acquaintance my normal price. I also use all the same contracts and set the rules for our relationship regarding our professional involvement just as I would a stranger off the street. Likewise as with any other client, I start work after they have paid. Working on credit will get you into trouble. This holds especially true when working with friends or family members.
These are a few areas that I see many people take a dive. Since it is their friend they are working with, they behave too casual with one another and leave allot of room for error in the “payment for services rendered” department. Without setting all these things in stone verbally and then agreeing to them on paper you open yourself up to be taken to the cleaners financially. Your friend isn’t deliberately trying to hurt you. He is only looking out for him/herself. The economy is tight, and people look for breaks where ever they can get them. You can’t fault them for that, but you can protect yourself from it by setting your boundaries up front. Once you make your offer and tell your friend what you are going to do, don’t start renegotiating on it if they don’t act like they want to use you. You just gave them a price under what you normally work for anyways. It’s a take it or leave it kind of thing.
Finally, a word to those of you going to your friends for “the hook up”. We are all in a tough economy, not just you. In an effort to make your situation better, should your friend’s kids eat Ramen noodles for dinner? It is disrespectful to your friend as a professional for you to try and undercut them for their work. You should offer them something for their efforts even if they tell you not to worry about it. If they still say no after you insist, then so be it. It’s funny to me that we treat strangers, in many cases, better than we treat our closest friends. What would your doctor say if you went to him and said, “Come on man, give me a discount.” Do you ask your massage therapist, attorney, or your dentist for a discount? You hardly, if at all, even know these people!!! Why give them more respect for their work than someone you have an actual relationship with? I don’t believe most people are really trying to get one over on their buddies. It is a mater of perspective, and you can hereby consider yourself enlightened!
** If you have any questions about anything you have read here please contact Jackson at 561-324-1900.

